Tag Archives: Reality checks

Snow

Snowfall on trees, Germany

We had our first big dump of the season here over the weekend. I’m not a fan of snow or winter in general but putting aside my general disdain for the lack of golf and hazardous driving snow brings, it is kind of pretty.
As I was watching it fall Saturday night, I recalled the old saw about no two flakes being alike. While this is apparently not the case, it make me think of something as we wind down the year. Continue reading

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Paris

Mug shot of Paris Hilton.

Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days.  When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity.  That’s why I find what this article points to as so confusing:  why would anyone in the right mind want to associate themselves with this train-wreck? Continue reading

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The Top of The Coaster

Roller coaster

You know the feeling – the slow ride up the ramp while the chain clacks along. Generally it’s a nice view as you get to the top – you’re enjoying the scenery and the nice smooth ride and then…well…you get to the top. It seems as if everything stops for a brief moment as you tip forward and realize, in that last moment of clarity, what my cousin said to me our first time on Space Mountain over 35 years ago: I think we’re going to die. Continue reading

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