“Are you a good witch or a bad witch?” Sometimes we figure out that we’re not a witch at all, I guess, but it’s also surprising 
how often that same sort of decision making is absent in the thinking about how some business decisions are approached. Continue reading
Tag Archives: planning
Half Preggers
Filed under Uncategorized
3 Job Questions You Must Ask
Lots of folks, both employees and friends, have come to me over the years to ask my thinking about a position they were considering. And no, you shouldn’t find it strange that people who worked for me asked my thinking on this – I encouraged it as part of the open communication I tried to foster. They’re co-workers, not slaves! In any event, there were always 3 questions I told them they needed to answer and IN THIS ORDER. Continue reading
Filed under Uncategorized
Unfeelings MOMS
I read with great interest this piece on a new media buying and planning system developed by Microsoft and Interpublic. The Media Operations Management System, or MOMS for short, is supposed to it would “re-invent” the way Interpublic agencies and clients plan and buy their media. As we all know, I’m all in favor of using technology to make our lives easier. However, I wonder if this is really an advance. Continue reading
Filed under digital media, Thinking Aloud
Consult Keith 