I used to work for a couple of broadcasters when the Internet became a big thing (you’ve heard of it, right?) When we used to talk about putting content on the web we’d always say video would not be among it. At first it was because the quality would be so terrible that no one would watch it. Then the pipes got fatter, processors got faster, and the discussion changed to shredding the ratings. The fear was that if we gave users control over what they watched and when they watched it we’d destroy our audiences and revenue. Turns out not so much. Continue reading
Tag Archives: marketing
Why Won’t You Leave Me Alone?
The title doesn’t refer to you guys, of course, unless you’re a tone-deaf marketer. You know the ones I mean. The folks who call during dinner despite the fact that you’re on every “do not call” list known to mankind. The idiots who tie up your fax machine with offers for last minute trips or insurance you don’t need. “Oh, he means spammers” you say. Not just them. Marketers who ignore our requests to be left alone. Maybe we’re all a bit guilty and a discussion beginning to heat up brings it all to the fore. Continue reading
Filed under Consulting, digital media
Potato Ricers
It’s Friday and so on to something food-related. Today it’s something you might own or something of which you’ve never heard – potato ricers. For those of you in the latter camp, this kitchen tool is sort of like a huge garlic press. It’s a hand-held thing and you put the spuds into a box that holds one or two. You bring the handle over, push the cooked potatoes through a disk sort of like a meat grinder and the results can resemble rice, hence the term.
Of course, I think about ricers in terms of running a business. Continue reading
Filed under Consulting, Helpful Hints
Consult Keith 