This tidbit crossed the wires here at the world headquarters yesterday and I want to bring it to your attention:
A new study from Altman Vilandrie says just 1/3 of 18-34 viewers in the U.S. now watch TV during normal broadcast slots, preferring instead on-demand programming via Netflix and Hulu. The study also makes a connection between increased control over when video is watched to how it is watched with nearly 1/2 of respondents saying they prefer smartphones to TVs.
“Oh sure – another TV death story,” you think. Probably not – a lot of the content on Nextflix and Hulu comes from the TV nets who are actually more than just distributors these days. But it brought to mind Internet Explorer, the web browser with a 90+% market share at one point which is now down substantially thanks to the growth of Firefox and Chrome. Continue reading