Cover of Jimmy Durante
When I started my career in media I worked for a content distributor – the station division of a national TV company. We bought programming from content creators and used our distribution system to put it in front of consumers. Other than some local programming such as news and public affairs, we didn’t create much and I suspect we’d have done a bit less had we not been mandated to provide what we did in return for our broadcast licenses. Our business was to buy content and sell eyeballs and it was a very good business indeed.
By the time I had moved over to the network side, 10 years later, the business has changed a bit. Networks now produced some shows and invested in others. The business was still primarily about distribution but things were starting to change. And now? Continue reading
Like many (OK – MOST) of my neighbors, I woke up Saturday morning without several TV channels available to me. I’m sure you’ve read about the dispute between Fox and Cablevision over what the distributor is going to pay the programming service. It’s not the first (we lost Food Network over the holidays for a bit) or the last dispute of this sort and I’m not going to take sides.
Instead, I want to raise something this dispute got me thinking about. High-def TV. Continue reading
I’m a fan of the Fox show “Lie To Me.” In a nutshell, it’s about a guy who can detect when people are lying through various clues – facial expressions, use of language, etc. Besides the fact that it’s well-written and acted, it gives me hope that most of us can learn to do the same thing. Unfortunately, I’m not sure that’s true, but if it was I’m also convinced that a lot of folks would choose to ignore the clues since there are so many examples of people doing just that today. It’s true both in business and elsewhere and let me tell you what’s prompting this. Continue reading
The media business is, in part, founded on the medium’s ability to deliver eyeballs to advertisers. Obviously the ability of any one medium (and I mean, for example, a TV channel, not all of TV) to do that on a large-scale has been diminished over the years. However, there is an expectation, in my opinion, on the part of advertisers that somewhere at the end of the media equation is a sale.
Part of what we used to sell in TV was the fact that there is only one ad on the screen at a time and your product is front and center. And while that’s still true, a few other things have changed which show how dumb we TV folks have become in many ways. Continue reading
It’s Monday. A new work week. Maybe a fresh start? Probably not, at least not unless you’re thinking and trying new things. When was the last time you broke a media habit and watched a different outlet’s news? Glued to CNN all day? How about MSNBC or Fox? Same stories, maybe, but VERY different perspectives, and that other lens might change your thinking. Continue reading