When I started my career in media I worked for a content distributor – the station division of a national TV company. We bought programming from content creators and used our distribution system to put it in front of consumers. Other than some local programming such as news and public affairs, we didn’t create much and I suspect we’d have done a bit less had we not been mandated to provide what we did in return for our broadcast licenses. Our business was to buy content and sell eyeballs and it was a very good business indeed.
By the time I had moved over to the network side, 10 years later, the business has changed a bit. Networks now produced some shows and invested in others. The business was still primarily about distribution but things were starting to change. And now? Continue reading