I’ve always thought optical illusions were fun. There’s a great piece in the current Scientific American that gets into the neuroscience of illusion and while it may be kind of heavy reading, the examples are worth looking at. Some of them will blow your mind, others are just funny. But you can’t believe that you can’t make your mind resolve what you know is there vs. what you think you’re seeing. Continue reading
Tag Archives: Marketing and Advertising
Today’s Intelligence Test
I was watching CNN this morning and on came a local cable break. It’s generally easy to tell which are the local breaks, either because the sponsors are clearly in-market or because the volume cranks itself up about 3x.
In any event, this was an ad for a seminar by the crooks fine folks that bring you the Rich Dad, Poor Dad books. As I understand it, this brief seminar is basically a sales pitch to get you sign up for their 3-day seminar for several hundred dollars which is, in turn, a sales pitch for their 3 week training for several thousands of dollars. And yet, this isn’t the intelligence test. Continue reading
Filed under Reality checks
Gift Horses
No food-related posts today so I reserve the right to do an additional one next week! Instead, I want to report back on another “what are they thinking” moment I had yesterday. It’s another example of good marketing intentions gone horribly awry and instead of winning new fans, alienating a good customer. Continue reading
Filed under Consulting, Helpful Hints
Consult Keith 