Tag Archives: management

What’s the Diagnosis?

Principle of the model-based diagnosis
Image via Wikipedia

I was having breakfast with a friend last week and we were talking about some of the things I do as a consultant.  He was listening attentively as I rambled on about the various things I do for my clients in many different areas.   When I took a breath, he said to me “at your core, you’re a diagnostician.  You can call it a consultant, but in reality you are a business doctor, performing diagnoses.  Just as a kidney guy specializes in one area but knows about the rest, you do that with digital media but you need to know about the rest as well because like a kidney, it’s all connected.” Continue reading

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Filed under Consulting, Helpful Hints, Thinking Aloud

The Big Idea

I did pretty well in school, at least academically (we can talk about the social stuff another time).  The reason I bring this up is not to pat myself of the back but to use that record as an example of what can happen when one gets focused on The Big Idea.  My method of getting through school, and college in particular, was not just to read a lot and study.  Frankly, there was too much reading to do, too many notes to digest, and not enough time to do all of the other things (be on the radio, make music, write for the school paper, etc. – what, you thought I meant party??) I wanted to do in college.  So after the first week of class I would go to the professor and ask a very simple question: Continue reading

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Filed under Huh?, Uncategorized

Speakers, Sellers, & Seekers

One could have a very busy business life and do nothing but go to conferences.  It seems as if there is an “important, major” conference going on 24×7 and while I keep hearing that the economy has curtailed them, I’ve seen very little evidence of it.  As soon as something begins to gain traction in the marketing or media world, BOOM – a conference .  Think I’m kidding?  Do a search on “social media conference” and see what you get. Continue reading

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