Tag Archives: google

September 21, 2011 · 1:16 pm

Failbook

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Unless you’re in a cave someplace or have abandoned it for Google+, you’ve probably noticed that Facebook did an overhaul last night.  I logged in this morning and while I’ll admit I’m not the brightest guy in the world, I was thoroughly confused.  Many of the new features are clearly designed to compete with things found on Google+ and Twitter, such as circles.  For those of you struggling to make sense of the new layout, Gizmodo did a nice job color-coding everything in a cheat sheet.

I’m a believer in continuous improvement.  I’m not a believer in keeping up with the Joneses.  Here’s why. Continue reading →

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Filed under digital media, Helpful Hints

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August 18, 2011 · 1:02 pm

I Have A Life

OK, so maybe it’s not red carpets every night and maybe I don’t put on a tux or white dinner jacket each evening to dine. However, like most of you, I have a life. I have friends with whom I stay in touch beyond Facebook. I have business associates with whom I correspond beyond email. I sometimes need to express myself in more than 140 characters and sometimes people want to take what I have to say, give it some thought, and answer me back in a few sentences.  I have a family and occasionally we speak.  The funny thing is, it turns out I’m not the only person like this and the folks like me are of all ages.

What’s promoting the rant? Continue reading →

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Filed under Reality checks, Thinking Aloud

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August 9, 2011 · 9:14 am

What Is It And Why Do I Care?

A screenshot of a web page. The computers to s...

Image via Wikipedia

A group of very smart web executives and I were talking about content and how to present it to increase engagement.  The discussion centered around defining how we should be thinking about user engagement with content – is it just page views, is it time on a page, is greater time on fewer pages just as good as a lot of quick views, etc.  I tried to simplify it down to the basic question I think is in the user’s mind:  what is this and why should I care about it.  Let me explain. Continue reading →

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Filed under digital media

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