Tag Archives: content

What’s A Bagel?

Those of you in the NYC area have heard of Stew Leonard’s.  For the rest of you, Stew’s began as a dairy store (Clover Farms I believe) and is a sort of supermarket combined with a theme park and petting zoo.  Don’t go on the weekend or after school hours!

Stew Leonard's

Image via Wikipedia

Recently, a local blogger pointed out yet another quirk (I’m being overly pleasant here) of the “I’m entitled” behavior which runs rampant around here:  that of eating much of what Stew sells while you shop by a tiny minority of the customer base.  I read Dan’s initial piece and shook my head in sympathy, or at least until a follow-up piece yesterday that featured a great business insight from Stew Junior who now runs the company.  I think we can all learn from it.

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Filed under digital media, Reality checks

More Access, Less Time

I don’t know about you, but I can’t keep up with all of the great content that’s out there.  I was reminded of that this morning as yet another podcast installed itself along side the other 15 hours of stuff I haven’t listened to yet.  Those go along with the backlog of magazines I love but haven’t read (oh look, the summer grilling issue is out!), the TV shows lingering on my DVR (don’t tell me if Nucky is in jail yet), and the books stacked up like planes over LaGuardia.  Which is why I find the data from eMarketer on tablets and smartphones disturbing. Continue reading

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Paperless Books

Today’s title might have been seen as an oxymoron just a few years ago.  I mean, the notion of a “book” without paper was as unrealistic as book publishers graciously declining to publish an author’s work and doing so promptly.

Then came e-readers which some said would hurt the book industry.  As with the music business, book publishers did whatever they could to prevent digital downloads of books by charging exorbitant prices (the same prices as if the book had to be printed on paper) and refusing to allow certain titles to go digital.  With the Kindle and other reading devices reaching scale (roughly 15% of American readers have one), the industry has come to recognize that porting content to another platform may be disruptive in the short-term but potentially a great thing over time.  Want more proof? Continue reading

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Unplugged

Kate the Desktop Computer

Image by Gino Carteciano via Flickr

I have seen the future and it’s disconnected! From what? From the wall, from the wire, and maybe from you if you’re a content creator who’s not thinking ahead. I used to write this on my desktop PC; today I’m writing it on my laptop; tomorrow, I could be writing it on a tablet or my phone (which I do sometimes now in a pinch). Fortunately for me, the CMS I use (WordPress) has versions optimized for each device. It’s not quite so easy, however, if you’re producing content rather than software, especially video content, and that’s going to be a critical fix on your “to do” list if it’s not already. Continue reading

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What Is It And Why Do I Care?

A screenshot of a web page. The computers to s...

Image via Wikipedia

A group of very smart web executives and I were talking about content and how to present it to increase engagement.  The discussion centered around defining how we should be thinking about user engagement with content – is it just page views, is it time on a page, is greater time on fewer pages just as good as a lot of quick views, etc.  I tried to simplify it down to the basic question I think is in the user’s mind:  what is this and why should I care about it.  Let me explain. Continue reading

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Tomatoes and Your Content

Tomato slices.

Image via Wikipedia

We do food here on Friday and I was kind of struggling to come up with a good food-related topic as I reflected on my week.  One of the things on which I spent some time was helping a client with some strategic thinking on content and how best to distribute it across multiple channels, both digital and linear.  At one point we even had a long discussion about the difference between content and channels which of course leads me to tomatoes and today’s business point. Continue reading

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Guest Post – Eric D.

My friend Eric has been mentioned in this space before as one of the “Ralph Moneybags” crew.  He sent me an email recently in which he raised a few thoughts I think are worth sharing.  I hope you do as well, and I’ve taken the liberty, with Eric’s permission to post an edited down version.

If you live in the Bay Area, you should check out Eric’s band, the Jack Aces.  Search around – there are videos!  I know we try to keep this space pretty apolitical, but although some of what he writes is in a political content, they’re really more substantive issues that aren’t part of the conversation, no matter how you feel about one answer or another.  The point he gets to toward the end was summed up nicely by old KrisNothing ain’t worth nothing but it’s free. Let’s hear what you think! Continue reading

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Filed under digital media, Helpful Hints, Reality checks