It amazes me how many pieces have been written over the last couple of months in which the author or the subject relays some epiphany they’ve had about the economy. Pick up today’s Times and read the business section and you’ll see what I mean. Actually, most of these great insights aren’t about the economy at all. They’re really about horrible business practices and how the current situation stems from them. I think one can pretty much sum them all up as follows: Continue reading
Tag Archives: business thinking
Daylight Savings
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I don’t know about you, but this Daylight Savings time thing is brutal. My timing is all off. The dog, who has the most accurate and amazing internal clock I’ve ever seen, is confused and is demanding dinner an hour late. I’m staying up too late so the problem I’m having with the change is compounded. I mean it’s only an hour – like taking a business trip to Chicago, right? Wrong. Continue reading
Filed under Thinking Aloud, What's Going On
What Are You Waiting For?
I’ve posted before about how tough times such as these provide terrific opportunity for those companies that have been managed well. Here is a good example:
Echoing comments by Procter & Gamble‘s top executive, the CEO of chocolate maker Hershey Co. said lower ad pricing offers an opportunity to get more for less–and his company intends to take advantage of it. The company also plans to boost spending by as much as 25% to further capitalize.
Online and other CPM‘s are down. Why is an entirely different discussion, which I think my friend Ari handled well but the fact is that one can now get more media value for the same dollars. Frankly, I’m thinking attention levels to any commercial that doesn’t feature the Sham-Wow or Snuggie or Billy Mays are way up too, providing an added benefit to spending now. If your competition is sitting on the sidelines, your share of voice goes up as well.
Hunkering down to weather the economic storm is one thing – hiding in a bunker and becoming invisible is another. People are still working and spending money and even getting new jobs.
Advertising now can be like getting on the freeway at 6AM. It’s not as crowded and you’re able to get where you want to go much more rapidly. Just be careful and make sure you don’t take any wrong turns.
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Filed under digital media, Helpful Hints
Consult Keith 