Tag Archives: Time

It’s Not ADD, It’s Technology

Time published the results of a study on media habits and the proliferation of mobile digital devices.  If you do decide to click-through and read it, be prepared to be disturbed.  I was.  Then again, I’m what is called in the study a “digital immigrant” – someone who picked up mobile technology in his adult life which was, of course, when it was invented.  Digital natives are those who grew up with the technology.  Since we’re all about being helpful here (and since if you’re under 30 your attentionis likely to wander in about 5 seconds according to this), let me post some of the key findings:

Nokia N8

Photo credit: Wikipedia

  • Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones or channels within platforms) 27 times per hour, about every other minute.
  • Because Digital Natives spend more time using multiple media platforms simultaneously, their emotional engagement with content is constrained. They experience fewer highs and lows of emotional response and as a result, Digital Natives more frequently use media to regulate their mood – as soon as they grow tired or bored, they turn their attention to something new.
  • More than half (54%) of Digital Natives say “I prefer texting people rather than talking to them” compared with 28% of Digital immigrants
  • One major implication of these findings is that Digital Immigrants are intuitively linear – they want to see a beginning, middle, and end to stories. For Natives, stories still need a beginning, middle and end, but they will accept it in any order. Digital Natives are subconsciously switching between platforms and can pick up different pieces of a story from different mediums in any order.

Let me add some random points from an article on A.D.D., which seems to be running rampant among young folks:

  • (ADD) is characterized primarily by inattention, easy distractibility, disorganization, procrastination, and forgetfulness
  • Often has trouble keeping attention on tasks or play activities.
  • Is often easily distracted.
  • Avoiding tasks that require a high amount of mental effort and organization
  • Often having difficulty concentrating on conversations

Is it me, or do you see the similarities?  One might wonder if the ADD diagnosis can be applied to anyone whom Time classifies as a Digital Native.  Maybe instead of giving Ritalin and Adderall we ought to be taking away smartphones and tablets?


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Time On Your Side

People who invest in land often justify it with the throw-away line that “it’s something no one is making any more of”. I guess if the laws of supply and demand hold true, that means over time the demand will outstrip the supply and the land is sold for a profit. The realities of the market recently, however, might point us toward investments in something else that no one is “making more of” and that’s time. OK, maybe that’s slightly misstated, but the point is that there are a finite number of hours in each day and the competition for each minute within those hours is huge and growing. So how does that help us as businesspeople? Continue reading

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A Day Off

A child sleeping.

It’s another Monday and I’m sure everyone is feverishly assaulting the work week already. I’m with you – it’s going to be busy today and the rest of the week. But maybe I did something you didn’t recently and that may make a difference in how we fare the rest of the week. Not a bad management lesson as well. Continue reading

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Filed under Helpful Hints, Reality checks