If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question. One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading
Tag Archives: business thinking
Coraggio
Happy Birthday to me! When you’re a kid, you can’t wait for birthdays because they mean you’re older, wiser, and have more stuff from the gifts that will show up. Now that I’m older (not OLD, thank you), they become a bit less desirable since you get to a point where you don’t quite know how many you have left. For some reason, the word “courage” popped into my head this morning and as I’m having the morning coffee, it seems to be a great word for an anniversary. Continue reading
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Consult Keith 