Imagine if you had to walk in to every meeting totally unprepared (I know – some of you are wondering why that would be considered a stretch). You had no clue who the others in the room were nor what their agendas might be. In this age of immediate access to overwhelming amounts of information, you’d look pretty dumb, right? But what if you had no time to prepare since you’re always so totally busy? You, my friend, need some scouts. Continue reading
Tag Archives: advice
Giving Back
I’m speaking today at the Princeton Sports Symposium. I’ve been asked on to a panel about digital media (don’t worry – I’ll read about it on the drive down). Over the years, I’ve tried to share what knowledge I have with pretty much everyone but I really like to share with younger folks. I’ve taught courses at the post-graduate level as well as spoken to several university programs as a guest speaker. The topics have changed over the years but what hasn’t changed is the rush I get in learning from the students. They don’t see the world through the same jaded eyes that most of we “experienced professionals” do. They ask the kind of questions as we all ought to be asking on a regular basis – minimal preconceptions, maximum open minds. They get me thinking as much as I try and get them doing the same.
Whether it’s speaking at any place that will have you or just doing as many courtesy interviews as your schedule will allow, this form of giving back is actually pretty selfish, in my book. I always get a lot more than I give in so many ways. You should try it some time!
I apologize for the brief post. Hey – use the time to interview some young person – you’ll be surprised what you’ll learn.
Filed under Thinking Aloud
Keywords
One of the more esoteric things I work on with clients is Search Engine Optimization or SEO. I’ll tell you upfront, as I do my clients, that I’m not an SEO specialist but the reality is that many of these folks are at 0 on a scale of 1 to 10 and I can get them to 6 or 7. If they want more help from there, we’ll bring in a specialist.
SEO for you non-search types is a variety of tasks that improve a site’s ranking in search engines. Since a huge percentage of web usage involves search, where you rank in the search results can have a big effect on your web success. Sounds technical and complex, right? Well, sorry to burst everyone’s balloon, but like many things in business, it’s actually fairly simple if you focus on one thing. Continue reading
Filed under Consulting, digital media, Helpful Hints
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