There is a study out which tries to answer the questions about the value of social media for marketers. Honestly, I’m surprised that the conversation for marketers is “should we” rather than “how can we”. How can engaging with your customers be bad? Continue reading
Category Archives: Consulting
Emperors And Their Outfits
Everyone has run into an emperor at some point. You know – the person who lords over his or her minions and possesses infallibility in all things both work and life related. So here is the question with which we start the week. Are you the tailor or are you the kid? Continue reading
Filed under Consulting, Helpful Hints, Reality checks, Thinking Aloud, Uncategorized, What's Going On
Little Things
They’re still playing golf out on Long Island as I’m writing this. The U.S. Open is always great fun to watch and this one has been no exception. It’s amazing how the course and the pressure always manages to bring the leaders back to the pack while the guys like Tiger and Phil who have been there before play their way into contention. I was reminded in the course of watching it how Coach Wooden’s words really are true, both about golf and business: “Little things make big things happen.” Continue reading
Filed under Consulting, Thinking Aloud




