I used to love it when the phone would ring. It meant a change of pace and the chance to interact with someone. Or at least it used to. Now, more often than not, it means frustration or anger or both. No, the bill collectors aren’t on my case. Those calls might be an upgrade from the ones I do get. I don’t have an ex-wife so it’s not that either. No, these calls always begin the same way – “may I speak to the manager please.” Continue reading
Monthly Archives: March 2009
What’s Your Name?
It’s important what we call stuff. Anyone who has tried to name a product or a company knows how critical that decision can be. What if “New Coke” had been called something else and had become a brand extension rather than a point of comparison? Political groups get this too. “Right To Life” sounds more positive than does “anti-abortion”. Continue reading
Filed under Helpful Hints, Reality checks
One Hit In The Water
- Image via Wikipedia
I’m always looking for good business lessons in places I frequent on the Web. Hopefully that explains why, dear readers, you get an awful lot of golf and food references as we explore the world of doing smart business.
Today it’s golf and a lesson we can get from a post on Golf.com which provides a blog post that demonstrates how smart businesses operate. Unfortunately, it does so by showing us an example to the contrary. Continue reading
Filed under Consulting, Helpful Hints, Reality checks
Consult Keith 