I was trying to explain Foursquare to someone this morning. The issue on which we got focused was not so much is it a game or is it a social utility (It’s a floor wax! It’s a dessert topping! – if you don’t get that, search Shimmer Floor Wax). The issue we kept discussing was privacy. In fact the discussion expanded into a broader one inclusive of Facebook, Twitter, and most other social media and I had a thought I’d like to share. Continue reading
Tag Archives: Website
The Timer
I probably ought to be saving this post for Friday since what triggered it is a food thought. Then again, most of my thinking seems to be triggered by food thoughts as my waistline demonstrates.
One thing you must have in a kitchen is a timer. I have several, including one which can time 4 things at once (it’s very cool until you forget which time applies to what dish). You set a timer so that you know when things are done. That’s the big difference in digital – nothing’s ever done. Continue reading
Filed under food, Uncategorized
Set It Free!
Another late post, I know. It’s this pesky business of trying to do some work. I particularly like it when the work is the stuff I do for free. Yep. I think everyone should have at least one pro-bono account in their roster and I’m drinking my own Kool-Aid on that.
My client is in the process of building and launching a new website. This has been fun – a white sheet of paper, SEO built in from the ground up, lots of open minds (OK, maybe that’s not your idea of fun but I’m digging it). But the real fun is yet to begin since we’re just starting to populate the site with information.
“Where is this all going to come from?”, she wondered on our call. That’s when we talked about a pretty significant paradigm shift she, like most people in digital, was going to have to make.
I told her she had to stop thinking of the site as hers or her organization’s. Instead, realize that it belongs to your community – your users, your members, and those who you want to become part of either of those two groups. We went on to talk about link-building, guest-blogging, and how “viral” doesn’t mean vaccinations.
The important thing here is all businesses have to embrace the Chinese proverb on setting things we love free to see if they return. By opening up your site to the conversations, you don’t lose control – you gain engagement.
Thoughts?
![Reblog this post [with Zemanta]](https://i0.wp.com/img.zemanta.com/reblog_e.png)
Filed under Consulting, digital media
Consult Keith 