This was probably the most fun post of them all this past year and it comes with an update. It was the story of a film four friends made in junior high which was somehow lost and found again. That’s the update – the film (without the original soundtrack which, sadly, remains gone) is now online. You can view the Treasure of Ralph Moneybags here and you can read the post below. Have a safe and happy New Year’s Eve! Continue reading
Tag Archives: social media
Snake Oil
“Social Media is crap.” That’s how I started a discussion at the Princeton Sports Symposium a couple of weeks ago. Of course, what I meant was that there is a focus on the tools of social by many businesses and a lack of understanding of the business reasons why anyone would be using these tools to further their business goals. I am happy, therefore to see that I’m not the only one seeing that, nor am I the only one who sees a bunch of charlatans masquerading as business experts in this space. Continue reading
Filed under Consulting, digital media, Helpful Hints
Opting Out
It’s nice of folks to follow me on Twitter and in general I follow them right back. What happens next has become interesting. Quite often, I get a direct message (which in my case leads to a text message on my phone) thanking me for the follow and urging me to do something (click here, read this, etc.). That’s when I opt out – I either unfollow them or report them for spam if most of their tweets seem to be spammy – and I gather I’m not alone. Continue reading
Filed under digital media, Helpful Hints
Consult Keith 