Remember the song “Woodstock“? Joni Mitchell wrote it, Crosby, Stills, Nash and Young made it famous. One lyric is
We are stardust, we are golden, we are caught in the devil’s bargain,
And we got to get ourselves back to the garden.Image via Wikipedia
I thought of that last night as I listened to an excellent discussion of Google+ and Facebook at the tech meet-up I attend monthly. What does one have to do with the other? Continue reading
Filed under digital media
I got into one of those conversations a couple of weeks ago. You know the ones: something is so obvious to you and yet you don’t seem to make your point clearly. No, the conversation wasn’t about politics although it does seem as if most political conversations would fit my description. This one was about buying search ads but it just as easily could have been about Facebook, Twitter, or any number of other easily accessible digital tools.
At one point, the other party mentioned that they could do what I and a couple of others who are assisting them are doing on their behalf far less expensively either by doing it themselves or by hiring a “kid” part-time. Putting aide that in essence a consultant is part-time help, I remembered the old joke about Henry Ford and Tesla identifying a problem area in 5 seconds – it’s $1 for making the mark and $9,999 for knowing where to make it. A good thing to keep in mind and let me explain. Continue reading
Filed under Consulting, digital media
Let’s start the year with a quick report on a survey released over the holidays wich you might have missed (the study, not the holidays – hope you had great ones!). It comes from InSites Consulting via eMarketer and the report begins with the understatement of the year (which at this point is pretty easy to be). The topic is social media, something that as we enter 2012 is not a “what” but a “how” issue for most businesses. But let’s start at the beginning. Continue reading
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