Tag Archives: search engine optimization

November 16, 2011 · 9:59 am

How Many Doors In Your House?

I know very little about Feng Shui and I’m not sure how I ended up looking at this statement on a web page but as I found out:

In feng shui, the main door to your home is very important. A house with many doors can create chaos with too much chi energy entering and leaving the home. This can impact various areas of your life, including finances, health, career and especially your relationships.

Feng shui symbol

Image via Wikipedia

Naturally, this said a lot to me about what’s going on with a number of the web sites on which I work.  Does it say the same to you?  Let me explain. Continue reading →

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May 26, 2011 · 10:35 am

Personal SEO

Ensure Website Visibility With Search Engine O...

Image by hongxing128 via Flickr

You might have read or heard about Search Engine Optimization or SEO for short.  While it’s not the focus of my consulting practice, it is one of the areas in which I offer advice.  In a nutshell, it’s about getting found.  I mean, when one thinks about how much STUFF is out there on the interwebs, climbing to the top of the results pages people get when they search for various information is kind of important.  After all, when was the last time you made it to page 3  of the search results?

So that’s kind of the answer to why one might want to practice SEO.  But I think some basic SEO principles apply to you as an individual and not just to your digital life.  Let’s see if you’re with me. Continue reading →

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May 16, 2011 · 2:03 pm

Monday Wondering

I’m not sure how you’re starting your week, but I’m beginning by checking out the latest from Adobe’s survey of  Digital Marketing Trends.  I know – what a fabulous way to start the week!  What’s interesting to me is not just what companies are planning to do in their digital marketing efforts but also what they have yet to do since those might be things with which they need a smart consultant’s help…

Thinking back a few years, studies such as these would often look at who was going to be making initial investments in digital.  There were always a lot of companies who were interested in it; a smaller number who were actively thinking about it; a subset of them were planning to do it, and finally, there was a small base of active users.  Not any more! Continue reading →

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