June 6, 2011 · 9:32 am
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There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading →
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Filed under digital media
Tagged as advertising, Advertising network, Business and Economy, digital media, InsightExpress, iphone, marketing, Marketing and Advertising, Mobile, Mobile phone, Mojiva, Retailing, Telecommunications, Website
April 20, 2011 · 12:25 pm
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There is a hugely alarming report in the Guardian today about the iPhone. In a nutshell, the device keeps a record of everywhere it goes. The file is hidden and is synched to your computer. Assuming you are the one carrying the phone, it becomes very easy to find out everyplace you’ve been once someone wanting to know your history gains access to your phone or your computer.
That’s bad enough but here’s what’s worse: Apple doesn’t seem to be collecting the data since the researchers found that the file doesn’t “phone home” or get otherwise used in the synching process. Which raises the obvious question. Continue reading →
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Filed under digital media, Reality checks
Tagged as advertising, apple, business, business thinking, facebook, google, IPad, iphone, Mobile, Mobile phone, Plug-ins, Privacy, RockMelt, Smartphone, The Guardian
April 30, 2009 · 12:24 pm
I spent yesterday at the OMMA Mobile conference. Very interesting although it kind of felt like everything old is new again in some ways. Much of what we’ve gone through in the development of the web is being repeated in mobile, including the reluctance of marketers to embrace a medium that is way more developed than most of them understand. Mobile devices (I don’t like to think of them as phones since that’s very limiting) are personal, PC‘s are not. There are several times as many mobile devices as there are phones and more and more of them have high speed data access and can run applications. There was a ton of great research presented and I’ll have more on that at some other time. Continue reading →
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Filed under Reality checks
Tagged as advice, business, business thinking, Consulting, Customer service, life lessons, management, Marketing and Advertising, Mobile, Mobile Computing, Mobile device, Mobile phone, Personal computer, Telecommunications, Wireless Data
Consult Keith 