I read with great interest this piece on a new media buying and planning system developed by Microsoft and Interpublic. The Media Operations Management System, or MOMS for short, is supposed to it would “re-invent” the way Interpublic agencies and clients plan and buy their media. As we all know, I’m all in favor of using technology to make our lives easier. However, I wonder if this is really an advance. Continue reading
Tag Archives: microsoft
Management World
- Image via Wikipedia
I’m wondering if any of you have had the opportunity to play the new XBox game built on business? “Management World” didn’t seem as if it would be that interesting but after having played it for several hours, I think it might be my game of the year right behind “Tiger Woods Golf”. Continue reading
Filed under Reality checks
Speakers, Sellers, & Seekers
One could have a very busy business life and do nothing but go to conferences. It seems as if there is an “important, major” conference going on 24×7 and while I keep hearing that the economy has curtailed them, I’ve seen very little evidence of it. As soon as something begins to gain traction in the marketing or media world, BOOM – a conference . Think I’m kidding? Do a search on “social media conference” and see what you get. Continue reading
Filed under Uncategorized
Consult Keith 