You’d think that companies would learn. You’d think that of companies engaged in digital media especially. But I guess you, and I, would be wrong. Because over the weekend I read about yet another company that thought it could pull one over on us all. Continue reading
Filed under Consulting, digital media, Helpful Hints, Huh?
One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization. the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content. Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important. But I’m left with a weird feeling about it. Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
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