Tag Archives: Interpublic

Cost Isn’t Value

I read something this morning which I find to be disturbing. It’s a quote from Michael Roth, the Chairman of Interpublic. I’ll get to the quote in a second but the reason why I find it disturbing is that it reveals a fundamental flaw in the media world. It’s not something that’s new but it has had a negative impact for many years and that impact is only increasing. Continue reading

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Filed under Consulting, digital media, Reality checks