This will be a brief post because I’m going to let the subject speak for itself. I write a lot about the changing nature of marketing, how smart marketers have realized a few important things have changed, and are acting accordingly. This is a great example of what I mean. Continue reading
Tag Archives: Marketing and Advertising
Paris
Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days. When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity. That’s why I find what this article points to as so confusing: why would anyone in the right mind want to associate themselves with this train-wreck? Continue reading
Filed under Helpful Hints, Reality checks
‘Tis The Season
I’m sure you’ve been doing your holiday shopping, either on-line or in that ever so retro mode of going from store to store in person. I’m kind of a last minute person although now that we’re getting into the “last day for free shipping” window I’m getting more focused. The Mrs. has been at it fast and furious as well and she had an experience over the weekend which reminded me of a very basic business lesson that often gets forgotten during the holiday crunch time. Continue reading
Filed under Uncategorized
Consult Keith 