I used to work for a couple of broadcasters when the Internet became a big thing (you’ve heard of it, right?) When we used to talk about putting content on the web we’d always say video would not be among it. At first it was because the quality would be so terrible that no one would watch it. Then the pipes got fatter, processors got faster, and the discussion changed to shredding the ratings. The fear was that if we gave users control over what they watched and when they watched it we’d destroy our audiences and revenue. Turns out not so much. Continue reading
Tag Archives: Marketing and Advertising
Why Won’t You Leave Me Alone?
The title doesn’t refer to you guys, of course, unless you’re a tone-deaf marketer. You know the ones I mean. The folks who call during dinner despite the fact that you’re on every “do not call” list known to mankind. The idiots who tie up your fax machine with offers for last minute trips or insurance you don’t need. “Oh, he means spammers” you say. Not just them. Marketers who ignore our requests to be left alone. Maybe we’re all a bit guilty and a discussion beginning to heat up brings it all to the fore. Continue reading
Filed under Consulting, digital media
Asking The Right Way
I’ve been at this blogging thing going on three years now. I know – you’d think I’d run out of things to say but there are an awful lot of random thoughts bouncing around my head. Besides, lots of folks are really helpful about suggesting topics when I feel as if I’m running out of ideas (and you should feel free to do so).
Hopefully because I’m interesting but maybe because I’ve been at it a while, some of the folks suggesting topics are paid to do so. That’s right – PR folks who want me to write about a book their client has written or some great new product they’ve released. I got three of these yesterday (a typical day) and what was great is that one of them actually asked the right way. Continue reading
Filed under digital media, Helpful Hints
Consult Keith 