Asking The Right Way

The Business Process Management Life-Cycle

I’ve been at this blogging thing going on three years now.  I know – you’d think I’d run out of things to say but there are an awful lot of random thoughts bouncing around my head.  Besides, lots of folks are really helpful about suggesting topics when I feel as if I’m running out of ideas (and you should feel free to do so).

Hopefully because I’m interesting but maybe because I’ve been at it a while, some of the folks suggesting topics are paid to do so.  That’s right – PR folks who want me to write about a book their client has written or some great new product they’ve released.  I got three of these yesterday (a typical day) and what was great is that one of them actually asked the right way.

I’ll tell you up front that I read every email request of this sort I get and almost every one goes straight to the trash file.  These are the ones that begin “dear blogger”.  They usually go on to pitch me about a topic that has nothing to do with what I usually write about – digital media, sports, social media, business, food, or some combination of the same.   It’s easy to ignore these and I don’t usually respond despite offers of books in which I have no interest or interviews I have no need to conduct.

Yesterday, however, I received one that was directed to me.  Really to me.  It identified my blog, the topics I write about and let me know why what they have – which I’ll tell you about in a second – is relevant to me and hopefully to you, my readers.  It wasn’t about them – it was about you guys, me being the conduit.

So here it is:

Gleanster is a new breed of IT market research. We benchmark best practices based on the experiences of thousands of top-performing companies.  We find out what they’re doing right – not only in terms of technologies but also in terms of organizational resources, business processes and performance metrics…Assuming you find the research to be of value, I would be grateful if you could share the link to the landing page –

Not really sure why they limited themselves to “IT market research” when a lot of it is about social media, on-line communities, customer service, and topics I don’t consider to be “IT” but whatever.  They enclosed one of their reports – on social media marketing – which is substantial enough that I’m still reading through it before reporting about it.  The personal note was great even though I’m not naive enough to think it wasn’t 90% the same for all the other bloggers they’ve pitched.  But what is of most interest to me is that they seem to be drinking their own best-practice Kool-Aid.  The fact that I’m writing about them shows how that can pay off.  Oh yeah – their research is pretty good so far too!

So today’s screed is about doing things the right way – the “how” can be as important as the “what.”  You know what I mean?

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Filed under digital media, Helpful Hints

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