March 30, 2011 · 11:13 am
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I’m sure you’ve bought a car at some point or known someone who has (that ought to cover all the bases!). The last time I did so, I had a discussion with the salesperson about what value was assigned to the advertising for the dealership they were asking me to do. She was kind of taken aback and didn’t quite know what I was getting at. I asked her if the dealership routinely placed license plate frames with the dealer name and other information on every new car. She said “of course – it’s standard practice”. I told her my standard practice is to remove them in the parking lot before I drive off with the car unless I’m being paid to serve as media for her business. I know – selling me a car might not be worth it!
I raise the point because you might be thinking – oh, it’s just car dealers and no one likes them anyway. But it’s not. Continue reading →
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Filed under Huh?
Tagged as advertising, Android, App Store, AT&T, blackberry, business thinking, GSM, iphone, iPod Touch, management, Marketing and Advertising, T-Mobile, technology, verizon, Verizon Communications
March 25, 2011 · 8:48 am
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The Mrs. and I went out for dinner the other night and since it’s Foodie Friday I thought that could serve as our food-related jumping off point. It was an Indian restaurant, the latest branch of an excellent group. We’ve eaten in two of their other places in nearby towns and were kind of excited to try something only a few minutes’ drive away.
The food was excellent – generous portions that were well prepared. The service was good as well so you’re not going to get another customer service rant today. However, we probably won’t be eating there again and the reason why is instructive. Continue reading →
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Filed under food, Helpful Hints
Tagged as advice, Air freshener, business, business thinking, Customer service, Indian cuisine, life, life lessons, managing, Marketing and Advertising, Odor, teamwork
March 17, 2011 · 12:00 pm
I’m sure there are more than a few of you out there who remember the “Rumble In The Jungle” in which Muhammad Ali knocked out George Foreman. It was one of the great matches and there’s a fantastic documentary about it you should watch if you want to see The Greatest in his last great bout (and at the peak of his promotional abilities!).
It was in this fight that Ali introduced the Rope-a-Dope – strategy in which you hang on the ropes and let the opponent punch himself out so you can fight back to decreased resistance. Of course, there’s a good chance you’ll make a defensive mistake and get knocked out yourself before that happens, so it’s highly risky. Naturally, this was the first thing that came to mind the other day when I saw the results of a new marketing research study. Continue reading →
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Filed under digital media, Helpful Hints
Tagged as advertising, business, Customer service, George Foreman, Harris Interactive, management, Market research, marketing, Marketing and Advertising, Muhammad Ali, Rope-a-Dope, Rumble In The Jungle, social media
Consult Keith 