As usual, we have a food theme here on a Friday. Specifically, it’s about something that I hope catches on here as it did in England, and that’s Jamie Oliver’s campaign to get us all eating better. As he says on his website:
Jamie’s challenge was to see if he can get a whole community cooking again. He worked with the school lunch ladies and local families to get everyone back in the kitchen and making tasty meals with fresh ingredients – no packets, no cheating. He’s started a Food Revolution: to get people all over America to reconnect with their food and change the way they eat.
Here’s the problem with that, and it’s a good lesson for business as well. Continue reading