As usual, we have a food theme here on a Friday. Specifically, it’s about something that I hope catches on here as it did in England, and that’s Jamie Oliver’s campaign to get us all eating better. As he says on his website:
Jamie’s challenge was to see if he can get a whole community cooking again. He worked with the school lunch ladies and local families to get everyone back in the kitchen and making tasty meals with fresh ingredients – no packets, no cheating. He’s started a Food Revolution: to get people all over America to reconnect with their food and change the way they eat.
Here’s the problem with that, and it’s a good lesson for business as well.
People don’t want to cook just as they don’t want to dig for answers in business. They like prepared meals or fast food. Those things, like being given the answer on a business problem, are easy and fulfill the need. “Give me the answer, do it for me, put it in the microwave” – it’s all the same phenomenon.
This is why it’s called work and it doesn’t matter whether it’s in the kitchen or the office. Honestly, you’d be surprised how few people want to work as hard as one has to prepare great meals or to build a competitive edge. As Jamie shows in the program and offers to the community, people need help learning the cooking skills required to win in the kitchen and it’s our role as mentors and businesspeople to help teach the business skills in the office. But if those skills lie unused, they whither.
You should watch the TV show and as you do, think about how much work those folks are learning to do. Are you up for a similar challenge, whether it’s in the kitchen or the office? Go for it!