Another report of marketing brilliance (sarcasm alert) from the digital world. This time it’s a report that ad networks are continuing to track users who opt out based on the flimsiest of reasoning. As a consumer, I’m not surprised and not pleased. As a person who works in digital marketing, I’m appalled since this is exactly the sort of behavior that leads to more rules and less innovation. It puts an entire industry in a bad light even though it’s a few bad apples and not everyone. But I’ll lay out the fact and let you decide if I’m overreacting. Continue reading
Tag Archives: google
My Take On Google+
Everyone likes to talk about what’s shiny and new and I’m no exception so today I’d like to spend a minute or three on Google+. As of this morning, there may be as many as 10 million folks on G+ – not a bad adoption rate! I spent the weekend playing around on it and I have a few thoughts I’d like to share. 
If you haven’t received an invite yet, ping me and I’ll send you one. If you’re on it, let’s see if my experiences match up with yours. If you’re here today looking for a massive business lesson, come back tomorrow. Continue reading
Filed under digital media
Personal SEO
Image by hongxing128 via Flickr
You might have read or heard about Search Engine Optimization or SEO for short. While it’s not the focus of my consulting practice, it is one of the areas in which I offer advice. In a nutshell, it’s about getting found. I mean, when one thinks about how much STUFF is out there on the interwebs, climbing to the top of the results pages people get when they search for various information is kind of important. After all, when was the last time you made it to page 3 of the search results?
So that’s kind of the answer to why one might want to practice SEO. But I think some basic SEO principles apply to you as an individual and not just to your digital life. Let’s see if you’re with me. Continue reading
Filed under Helpful Hints, Thinking Aloud
Consult Keith 