Tag Archives: Digital marketing

December 12, 2011 · 9:56 am

Uncreative Creative

I was watching some streaming video the other day and of course there was an ad pre-rolling before the thing I wanted to see. Not an issue in my mind – trading 15 or 30 seconds of attention for free, high quality content is just fine with me.

English: RCA Dimensia

Image via Wikipedia

But it did get me thinking. What I was watching was a repurposed TV ad – I’d seen it a few times on air already. Think about that – you wouldn’t open a magazine and see the creative from an outdoor board on the page. You wouldn’t run a radio ad on TV. So what is it about digital?

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August 24, 2011 · 10:07 am

Unplugged

Kate the Desktop Computer

Image by Gino Carteciano via Flickr

I have seen the future and it’s disconnected! From what? From the wall, from the wire, and maybe from you if you’re a content creator who’s not thinking ahead. I used to write this on my desktop PC; today I’m writing it on my laptop; tomorrow, I could be writing it on a tablet or my phone (which I do sometimes now in a pinch). Fortunately for me, the CMS I use (WordPress) has versions optimized for each device. It’s not quite so easy, however, if you’re producing content rather than software, especially video content, and that’s going to be a critical fix on your “to do” list if it’s not already. Continue reading →

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August 18, 2011 · 1:02 pm

I Have A Life

OK, so maybe it’s not red carpets every night and maybe I don’t put on a tux or white dinner jacket each evening to dine. However, like most of you, I have a life. I have friends with whom I stay in touch beyond Facebook. I have business associates with whom I correspond beyond email. I sometimes need to express myself in more than 140 characters and sometimes people want to take what I have to say, give it some thought, and answer me back in a few sentences.  I have a family and occasionally we speak.  The funny thing is, it turns out I’m not the only person like this and the folks like me are of all ages.

What’s promoting the rant? Continue reading →

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