October 4, 2011 · 8:45 am
Today’s title might have been seen as an oxymoron just a few years ago. I mean, the notion of a “book” without paper was as unrealistic as book publishers graciously declining to publish an author’s work and doing so promptly.
Then came e-readers which some said would hurt the book industry. As with the music business, book publishers did whatever they could to prevent digital downloads of books by charging exorbitant prices (the same prices as if the book had to be printed on paper) and refusing to allow certain titles to go digital. With the Kindle and other reading devices reaching scale (roughly 15% of American readers have one), the industry has come to recognize that porting content to another platform may be disruptive in the short-term but potentially a great thing over time. Want more proof? Continue reading →
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Filed under digital media
Tagged as Amazon Kindle, business thinking, content, Content (media), Content Management, digital, digital media, E-book, Harris Interactive, New York Times, Nintendo e-Reader, Publishing, Times, United States
August 24, 2011 · 10:07 am
Image by Gino Carteciano via Flickr
I have seen the future and it’s disconnected! From what? From the wall, from the wire, and maybe from you if you’re a content creator who’s not thinking ahead. I used to write this on my desktop PC; today I’m writing it on my laptop; tomorrow, I could be writing it on a tablet or my phone (which I do sometimes now in a pinch). Fortunately for me, the CMS I use (WordPress) has versions optimized for each device. It’s not quite so easy, however, if you’re producing content rather than software, especially video content, and that’s going to be a critical fix on your “to do” list if it’s not already. Continue reading →
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Tagged as business, Business operations, content, Content (media), Content Management, Desktop computer, Digital marketing, digital media, IPad, Netflix, Personal computer, Smartphone, Tablet, Wordpress, Xbox
August 9, 2011 · 9:14 am
Image via Wikipedia
A group of very smart web executives and I were talking about content and how to present it to increase engagement. The discussion centered around defining how we should be thinking about user engagement with content – is it just page views, is it time on a page, is greater time on fewer pages just as good as a lot of quick views, etc. I tried to simplify it down to the basic question I think is in the user’s mind: what is this and why should I care about it. Let me explain. Continue reading →
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Tagged as content, Content (media), Content Management, engagement, facebook, google, media, Page view, Publishing, Site Management, Web content, YouTube
Consult Keith 