When I hire people I’m usually paying attention to the time the candidate spent in each job. While I accept the fact that companies and people don’t stay married for 8, 10, 20 years any more as they did when I started my career, it’s still a red flag to me to see someone with 3 jobs in 4 years with 3 different companies. It says as much to me about the company as it does about the candidate. Continue reading
Filed under Consulting, Helpful Hints, Reality checks
When our eldest daughter was a toddler, she had an amusing habit. She would sit in her car seat chattering away, regaling us with stories and songs until she fell asleep. The amusing part was she would often fall asleep in the middle of a sentence or verse (some of my friends have the same habit now and I’m always afraid that they’ll spill whatever they’re holding…). It was a monologue, something she was doing for her own benefit. We’d hear her but not – she was just making noise until she fell asleep. Continue reading
Filed under Consulting, Helpful Hints
Once in a while, someone will ask “How did we do?” In one of my past lives, one would hear responses like “the media plan delivered X number of GRP’s at Y CPM ” but rarely about how it impacted sales. There seemed to be a disconnect between the spreadsheet on the Media Director’s desk at the agency and the one on the Chief Revenue Officer’s desk at the client. Every so often, a forward-thinking client would try to get everyone in the media and marketing chain to be accountable, but the fact that so much of the media world was estimates – ratings, attention levels, commercial effectiveness – it was almost impossible to say if a pop in sales was due to fabulous creative, brilliant media strategy, or just dumb luck. Continue reading
Filed under Consulting, Reality checks, Thinking Aloud
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