I wrote last week about 10 trends to watch coming out of the BMO Capital Markets Advertising and Marketing Conference and told you I’d be going into detail on each. Here are the next two trends to watch – Coordinating Connections and Transactional Marketing.
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Tag Archives: business thinking
Two More Trends
Filed under digital media, What's Going On
You Want to Win? Get Away From Me!
Fascinating, scary article on a report from Nielsen about the relationship between innovation and the physical proximity of senior management. Anyone who has ever worked in a big company isn’t going to be shocked by the news, but it turns out that “companies that take a hands-off approach with product development incubation and also employ other innovation best practices, on average derive 650% more revenue from new products than companies that do not follow these practices ” as reported by Media Post. Continue reading
Filed under Consulting, Reality checks
Piece Work
There is so much going on – The U.S. Open, World Cup, Father’s Day – that it’s hard to know about which topic to write. But since it’s Friday, I know the answer: food! There will be lots of cookouts this weekend – we’re going to a couple – and it’s interesting me to that I can see which hosts have lots of business savvy and which have less just from their menu. Am I psychic? Continue reading
Filed under Consulting, food, Helpful Hints, Thinking Aloud
Consult Keith 