Amazing things happen as deadlines approach. Generally competent people begin to panic and that panic clouds their judgment, their communications skills and their ability to function. Way back in psych class, we learned about how individuals are hyper vigilant to danger cues, remember those cues related to their fears, and will assign threatening interpretations to ambiguous cues. In English, that means that everything bothers them and they stop functioning. What they do a lot of is pointing fingers. Continue reading
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Tic Tac Toe
The media business is, in part, founded on the medium’s ability to deliver eyeballs to advertisers. Obviously the ability of any one medium (and I mean, for example, a TV channel, not all of TV) to do that on a large-scale has been diminished over the years. However, there is an expectation, in my opinion, on the part of advertisers that somewhere at the end of the media equation is a sale.
Part of what we used to sell in TV was the fact that there is only one ad on the screen at a time and your product is front and center. And while that’s still true, a few other things have changed which show how dumb we TV folks have become in many ways. Continue reading
Filed under Reality checks, Thinking Aloud
Valentines
The wife and I don’t really celebrate Valentine’s Day since we’ve been married for 30+ years and we’ve been dating for several years longer. It sounds like a simple excuse to avoid yet another gift buying panic but we really try and celebrate that every day, pr as many days as we can in between discussions of misplaced dirty laundry and needed home repairs. But I don’t hold anything against those of you that do, which, apparently is quite a few.
Sortprice, which regularly tracks user visits and searches during major holiday shopping periods to gauge consumer trends, compiled a top ten list of the most popular products being viewed on the site. The data was collected starting in late January through February 8th and they equate it to the most popular gifts being purchased for valentines Day. They are:
- Canon Power Shot SD970 IS
- Ugg Classic Short Boot
- iPod Touch
- Kama Sutra Bath Gels and Oils
- Guess Handbags
- Bulova Diamond Women’s Watches
- Weleda Body Oils
- Betsey Johnson Necklaces
- Philips Norelco Men’s Razors and Grooming Kits
- Armani Acqua di Gio Men’s Fragrance
The first thing I notice is how the bulk of these are for women. Tossing out the camera and iTouch as gender neutral, two of the remaining eight are for men. I think we know what’s going on here: guilt!
The second thing I notice is that two of these products are oils. Kama Sutra gel? I retract my previous statement.
The third thing I notice is that while the female gifts are accessories, the male gifts are for the guys to clean up their acts. Gifts or threats, ladies?
What did you give or get for Valentine’s Day? Anything on this list?
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Filed under Reality checks
Consult Keith 