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You know what’s a weird thing?  Goose bumps.  You know what I’m talking about – that phenomenon when your skin gets all bumpy and the hairs stand up.  Sometimes it happens when we’re cold.  Here’s the basic explanation:

Goose bumps, also called goose flesh, goose pimples, chill bumps, chicken skin, or the medical term cutis anserina, are the bumps on a person’s skin at the base of body hairs which may involuntarily develop when a person is cold or experiences strong emotions such as fear or awe. The reflex of producing goose bumps is known as horripilation, piloerection, or the pilomotor reflex. It occurs not only in humans but also in many other mammals; a prominent example are porcupines which raise their quills when threatened, or sea otters when they encounter sharks or other predators.

I get these most often when listening to music.  In fact, that’s my litmus test for how good a piece of music is – if the hair on my arms stands up, it pretty damn good!  Lots of Clapton solos do that, plenty of moments at a Bruce concert – it’s a long list.  Which of course got me thinking.

What do you and I do that gives others goose bumps?  No, not the kind from fear, but maybe awe?  Do our products do that to customers?  How can they?  In my mind, that’s a great goal.  How about in yours?