Today’s question is “when is good good enough?” All of us try to do the best we can at all times I’m sure, but is that always necessary? What if you’re able to make a product of slightly lower quality that allows you to sell it for a lot less, thereby making it more accessible for consumers? Maybe the consumer can tell the difference but I’ve got a bunch of real-world examples of things you might be using where I’ll bet you can’t. Here’s why the issue matters. Continue reading
Category Archives: Thinking Aloud
Burp Then Buy!
I hope you all enjoyed your Thanksgiving feasts. apparently, a lot of folks ate and ran for their cars – not to get home before Aunt Sally passed out but to the stores to get a head start on their shopping for the next holidays. I was really surprised about how the Thanksgiving Day newspaper had several pounds worth of ads, in many cases for sales that would be over before many of us were getting out of bed on Friday.
One mistake anyone commenting on things can make is to assume that the way in which we see the world is the norm, and so while I’d never ponder running to a store to try to be one of the lucky 10 people who actually can get the $2 waffle iron (hopefully without a dose of pepper spray as occurred in some places), I know others do. But while retail sales were up vs. a year ago, comScore reported something interesting occurring over the weekend. Continue reading
Filed under digital media, Thinking Aloud, What's Going On
Ephemeral
All the prep work for tomorrow’s holiday is in full swing here at Rancho Deluxe. The turkey stock is made (no pan drippings when you fry them, bubba), shopping is done, silver is polished, and we figured out that we can use an old set of Colorforms shapes as stickers on wine glasses to identify everyone’s drinks without spending a fortune on those cute little charms. It’s a lot of work that the Mrs. and I do each year and we’re happy to do so. Having the 25 or so family members and friends around the table (more like around the room) for dinner is a highlight of the year. Which of course got me thinking about a business point. Continue reading
Filed under Thinking Aloud
Consult Keith 