Category Archives: sports business

Sports It’s Not

World Wrestling Entertainment, Inc.
Image via Wikipedia

As we get to the end of the month, I’m reminded of the monthly traffic reports we’d get from the syndicated services such as Comscore.  While we had our 24/7 monitoring and knew what traffic was doing, the syndicated services were important data since clients, agencies, and other used them for cross-site comparisons between the various sports leagues and teams.  One thing that always bugged me was the inclusion in the rankings of a number of sites that weren’t content sites (Cabelas – sorry – commerce and shopping, not news content) as well as content sites that weren’t sports, and the inclusion of the WWE in our category was the biggest distortion of all. Continue reading

2 Comments

Filed under sports business, Thinking Aloud

Citi Says Bye?

The first logo (1998-2007) of the merged compa...
Image via Wikipedia

The report this morning that Citi is thinking about getting out of their deal to sponsor the Mets’ new stadium is an important occurrence if it’s true.  While there have been other stories of marketers trying to undo deals they’ve made within the sports industry, the Citi deal would be, by far, the biggest of these deals to fall apart.   Continue reading

Leave a comment

Filed under Reality checks, sports business

Halftime

The first Super Bowl was played in 1967, as co...
Image via Wikipedia

Every sporting event has a break of some sort during which everyone involved – players, fans, coaches, announcers – catch their breaths, adjust their strategy (another chili dog or time for dessert?) and get ready to push to the finish. In football it’s halftime. But this weekend, football IS halftime. Continue reading

2 Comments

Filed under sports business, Uncategorized, What's Going On