Tag Archives: Corporate America

Today’s rant is based on the results of a Harris Interactive study concerning how the public feels about corporations.  Actually, it’s pretty specific when it comes to individual corporate reputations and I think the results are kind of grim.  Let’s see what you think.  You can read the summary document of the study here and I think it’s worth a few minutes of your time.  As with most research, what’s meaningful isn’t so much where the results indicate corporate reputation is at any particular point in time but what the trend lines indicate over time.  In this case, they indicate that the public is paying attention, and it reminds me of Mark Antony‘s speech in Julius Caesar:  “The evil that men do lives after them; The good is oft interred with their bones.” Continue reading →