Here is an interesting post from Mitch Joel of Twist Image to start the new year. It’s all about separating the wheat from the chaff in the new media strategist space. After all, what does one need to be an expert here in our digital playground? A Twitter account? A nice Facebook page? Mitch’s point is that almost anyone can set up shop and call themselves an expert but that not everyone who does so is even remotely qualified. Continue reading
Category Archives: Reality checks
My I.T. Department
- Image via Wikipedia
One of the joys of being self-employed and a one-man band is that I know the guys that run all the departments. The head of finance is lost sometimes but he has good people to call. The head of marketing seems crazy but he gets results. The Chief Strategy Officer is a genius. The travel office is a mess. We outsource legal. And then there’s I.T. Continue reading
Filed under digital media, Reality checks
Art vs. Science
One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization. the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content. Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important. But I’m left with a weird feeling about it. Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
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