Tag Archives: New media

You, Everywhere

A study came out a couple of weeks ago and I made note of it to share with you all.  Entitled “Smart Devices: Evolution and Convergence,” it comes to us from the folks eMarketer (given yesterday’s post I guess I’m on a research roll this week…).  The findings aren’t particularly surprising but they do point to something that gets overlooked.

All of the fantastic technologies that have evolved over the last two decades are empty vessels for the most part.  Obviously most require software of some sort to operate.  In many cases, they require something else, as the study’s findings show:

Ereaders, connected game consoles, internet-enabled TVs and other connected gadgets have also become essential to a society that demands instant and constant access to digital media. And that digital media is the technologies’ raison d’être.

“Without movies, TV shows, games, photos, books, magazines, newspapers, video clips and music, few would care to own a tablet, a touchscreen smartphone, a connected console or an internet-enabled TV,” said Verna. “As consumers continue to gravitate toward digital media consumption, and as content owners and device manufacturers continue to find ways to meet the demand for it, more content will become available in the digital domain.”

In other words, make great content and they will come.  Given the changes in how search algorithms work, great content starts a virtuous circle of discovery, consumption, sharing, and further discovery.  “The platform” has become less of an issue although smart companies are tweaking their content to be platform appropriate.  If you’ve ever been on a mobile device and hit a site that’s not optimized for mobile, you know how the platform can actually get in the way.  Same issue if you’re only using Flash for video – kiss many audiences on tablets goodbye.

What you want, when you want it, and how you want it is the mantra.  Learn it today so you’ll be in business tomorrow.

 

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Grafitti

When we were strolling around the magnificent ruins of Pompeii, what surprised me the most was the amount of graffiti.  No, not from knuckleheads with cans of spray paint.  This stuff had been there for thousands of years.  While I’m sure my amusement all this time later wasn’t quite the reaction all those years ago, some of the notes served a valuable purpose such as communicating lost pets or stolen articles.  Sort of a wall-based Craigslist.

If you’ve been to New York, you know that no newly erected wall can go for more than 10 minutes without writing or ads on it.  Turns out the same thing is true about the web and, in fact, we encourage it.  I think that’s too bad. Continue reading

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Everybody’s an Expert?

Here is an interesting post from Mitch Joel of Twist Image to start the new year. It’s all about separating the wheat from the chaff in the new media strategist space. After all, what does one need to be an expert here in our digital playground? A Twitter account? A nice Facebook page? Mitch’s point is that almost anyone can set up shop and call themselves an expert but that not everyone who does so is even remotely qualified.  Continue reading

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Filed under Consulting, digital media, Helpful Hints, Reality checks

Thinking Our Way Into A Depression

Clipart of bills and coins
Image via Wikipedia

There are dozens of media trade publications and hundreds (thousands?) of blogs writing about the media business.  For the past six months, nearly all of them have adopted this “world is coming to an end” mentality that seems to leave little choice for anyone selling online media but to drink heavily and abandon all hope of making your numbers. Continue reading

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Filed under Consulting, digital media, Helpful Hints, What's Going On