This was probably the most fun post of them all this past year and it comes with an update. It was the story of a film four friends made in junior high which was somehow lost and found again. That’s the update – the film (without the original soundtrack which, sadly, remains gone) is now online. You can view the Treasure of Ralph Moneybags here and you can read the post below. Have a safe and happy New Year’s Eve! Continue reading
Category Archives: Reality checks
Posts Of The Year – 1
Here is the post that got the most reads this year and I’m happy it did so because the topic is very personal. It was written on the passing of one of my mentors in business. The best thing to come of his passing has been the reconnecting I’ve been able to do with a number of former co-workers who took the time to write.
Lots of businesses position themselves as “a family.” I don’t need to tell you that they really aren’t but I’ve been fortunate enough to get close to that familial feeling twice. The people who reached out after Mark’s passing were part of the first time. This was published last July. Continue reading
Filed under Growing up, Helpful Hints, Reality checks
Paris
Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days. When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity. That’s why I find what this article points to as so confusing: why would anyone in the right mind want to associate themselves with this train-wreck? Continue reading
Filed under Helpful Hints, Reality checks
Consult Keith 