I came across a report of a study the other day which falls into the “someone spent money on that??” category. No, it’s not some misuse of our tax dollars or a replication of Newton’s Laws. It’s a study by Maritz Research concerning marketers’ use of Twitter. Or maybe it’s lack of use. In any event, eMarketer reported on this and I thought you might enjoy a giggle. We’re going to be dealing with Twitter but I’m pretty sure you’d get similar results studying Facebook or any other place where brands and consumers connect. Continue reading
Category Archives: Helpful Hints
10 Ways To Be A Business Tool
This is not about being a “tool” in the utilitarian sense. This is for all the other kinds – as The Urban Dictionary says:
A person, typically male, who says or does things that cause you to give them a ‘what-are-you-even-doing-here’ look. The ‘what-are-you-even-doing-here’ look is classified by a glare in the tool’s direction and is usually accompanied by muttering of how big of a tool they are.
As a public service, here are ten ways I’ve found one can earn that classification from just about everyone in business. And yes, it was prompted by someone’s specific behavior recently but I’m not enough of a tool to ID them. Continue reading
Filed under Helpful Hints, Reality checks
The Day Of The Dead
In many cultures, today is The Day Of The Dead, a holiday on which families remember deceased relatives and honor their memories (I know – you thought I was going to be writing about a rock band…).
Image via Wikipedia
The celebrations are generally light-hearted and family members tell humorous stories about the deceased. While my family doesn’t celebrate this day, we certainly sit around telling stores about those family members who can’t join us (hence the business axiom to never miss a meeting..) at other holidays. Which of course reminds me of a business point.
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Filed under Helpful Hints, What's Going On
Consult Keith 