Remember the song “Woodstock“? Joni Mitchell wrote it, Crosby, Stills, Nash and Young made it famous. One lyric is
We are stardust, we are golden, we are caught in the devil’s bargain,
And we got to get ourselves back to the garden.Image via Wikipedia
I thought of that last night as I listened to an excellent discussion of Google+ and Facebook at the tech meet-up I attend monthly. What does one have to do with the other? Continue reading
Filed under digital media
I got into one of those conversations a couple of weeks ago. You know the ones: something is so obvious to you and yet you don’t seem to make your point clearly. No, the conversation wasn’t about politics although it does seem as if most political conversations would fit my description. This one was about buying search ads but it just as easily could have been about Facebook, Twitter, or any number of other easily accessible digital tools.
At one point, the other party mentioned that they could do what I and a couple of others who are assisting them are doing on their behalf far less expensively either by doing it themselves or by hiring a “kid” part-time. Putting aide that in essence a consultant is part-time help, I remembered the old joke about Henry Ford and Tesla identifying a problem area in 5 seconds – it’s $1 for making the mark and $9,999 for knowing where to make it. A good thing to keep in mind and let me explain. Continue reading
Filed under Consulting, digital media
Let’s begin this week with something that caught my eye at the tail end of last week. It was an announcement in Media Post with the headline [x+1] Finds Way Around Third-Party Cookie Rejection. For those of you unfamiliar with the nuances of cookies, a third-party cookie is a little tracking file placed by a site other than the one you’re visiting. In other words, if you come to Keith Ritter Media to figure out how to hire me and my site places a cookie from a site where I’m hosting an image, thereby enabling that site to track your web browser, I’ve placed a third-party cookie.
The announcement is important for two reasons – first, many ad networks use third-party cookies to track users across sites (my site’s cookie is useless to any other site) for targeting purposes; second, because some browsers default to disallowing third-party cookies and lots of other users have set their browsers to do the same. Kind of makes one wonder about the announcement – here’s why. Continue reading
Filed under digital media, Helpful Hints
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