Category Archives: Consulting

4 Marketing Improvements To Make Now

TV Shows We Used To Watch - 1955 Television ad...

Did you run into any friends this weekend?  You might have and I’m willing to wager that the conversation wasn’t solely about their lives and how great they are.  It’s like the joke where someone is chattering about themselves for 10 minutes and then says “but enough about ME! How do YOU like my watch?”  No one would really do that, right?

Wrong.  Seinfeld built a TV series about that sort of self-centered mindset and lots of marketers continue to behave that way every day.  So in no particular order, here are a few things they might think about doing differently. Continue reading

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I Am Iron Chef

Iron Chef

We’ve made it to Friday and our food-themed post of the week and this time it’s about one of the seminal cooking shows Iron Chef.  The first time I saw this show I was blown away.  Yes, there was the whole dubbed kung-fu movie vibe but more than anything was just the notion of walking into a kitchen, being handed a theme, and having an hour to do your best work creating as many different dishes as you can cook.  Frankly, the American version doesn’t hold a cleaver to the original from Japan although the cooking skills are just as impressive.  The bonds between the two, besides the format and the references to “The Chairman”,  are Masaharu Morimoto, a chef from the original show who has moved to the US and runs some very fine restaurants, and the ubiquitous Bobby Flay who actually was on the Japanese program twice (the first time to great controversy) and now is an American Iron Chef.

Oh, and me, of course. Continue reading

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Same Old Same Old?

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I don’t get what all the fuss is about.  Or maybe I do.  See, lots of folks seem very disturbed by the fact that they’re doing the same old thing in new and different ways.  Sort of like when you get a new TV and the remote is different.  You’re doing the same old thing but in a different way.

“Get to the point, bozo.”  Right.  Radio’s the point today, the oldest of our broadcast media. It’s changing more than the others.  But it’s still the same. Continue reading

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