As the weekend wound down, we thought grilling some food would be a nice way to end the day. It was a great afternoon – the sun was out, hot but not too steamy – so off we went to the store to get provisions. A few hours later, it was time to start the meal and that’s when I checked the radar as I always do when getting ready to fire up the grill. Not good. Although the sun was shining, in the 20 minutes it would take the coals to get hot , the sunshine was going to turn liquid. We moved the cooking indoors. Continue reading
Tag Archives: Web analytics
Braggin’ Rights
- Image via CrunchBase
This is going to be one of those posts that might make you yawn or scratch your head or both. However, if you’ll try and stick with me for a bit, maybe it will make you think a bit as well. Continue reading
Filed under digital media, Reality checks
Doing The Accounting
Once in a while, someone will ask “How did we do?” In one of my past lives, one would hear responses like “the media plan delivered X number of GRP’s at Y CPM ” but rarely about how it impacted sales. There seemed to be a disconnect between the spreadsheet on the Media Director’s desk at the agency and the one on the Chief Revenue Officer’s desk at the client. Every so often, a forward-thinking client would try to get everyone in the media and marketing chain to be accountable, but the fact that so much of the media world was estimates – ratings, attention levels, commercial effectiveness – it was almost impossible to say if a pop in sales was due to fabulous creative, brilliant media strategy, or just dumb luck. Continue reading
Filed under Consulting, Reality checks, Thinking Aloud
Consult Keith 