Image by MagnusK via Flickr
Have you ever spent time on a simulator? This is the time of year when I find myself doing just that: using a treadmill instead walking in the fresh air, hitting balls on an indoor range instead of the golf course. Maybe you play Wii Sports or something using the Kinect. There are all kinds of devices which simulate a real-world experience. They have them in business too, and they suffer from the same flaws. Continue reading
Filed under Thinking Aloud
One of the first things you learn in sales is to believe in your own product. Some folks call it eating your own dog food but the basic idea is two-fold. First, if you’re going to foist something on a customer you should be willing to be that customer yourself. Second, it’s a great way to do usability testing and in sales, it helps you discover selling points that may not even have been designed into the product plan.
I’m a big fan of the process and was really impressed when I read about what I consider to be the ultimate instance of belief in a product: one that literally puts your life on the line. Continue reading
Filed under Consulting, Helpful Hints
The title of today’s screed isn’t a question – it’s a recommendation. It’s been my experience that we spend an awful lot of time paying attention to and arguing about the “how” and in the process we often lose sight of the “what.” Let me explain what I mean and then you guys can straighten me out. Continue reading
Filed under Consulting
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