It’s nice that a lot of people watched the Super Bowl on Sunday. In fact, there are a ton of reports out about how it was “the most watched event in TV history.” I’m sure that’s true, or as true anything that comes out of the very imperfect system of TV ratings can be. This piece from Media Post is typical of the reporting that’s out there. Most of them would lead the typical reader to believe that this game set all kinds of viewing records. Well, in terms of raw numbers of people viewing, it did. But how about a little perspective as a good lesson in how you need to read carefully. Continue reading
Tag Archives: Super Bowl
Groundhog Day
- Image via Wikipedia
Anyone who has spoken with me over the past month knows how I feel about winter. “Intense dislike” is a huge understatement. So I look forward to Groundhog Day as the first indicator as to when this frozen hell is going to end. I know it all derives from a pagan ritual, I know it may or may not be accurate, but PLEASE – it’s a glimmer of hope and the results are in. Continue reading
Filed under Consulting, Helpful Hints
Halftime
- Image via Wikipedia
Every sporting event has a break of some sort during which everyone involved – players, fans, coaches, announcers – catch their breaths, adjust their strategy (another chili dog or time for dessert?) and get ready to push to the finish. In football it’s halftime. But this weekend, football IS halftime. Continue reading
Filed under sports business, Uncategorized, What's Going On
Consult Keith 