Yet another study on marketers‘ use of social media came out last week and I saw something in it I wanted to share. It’s encouraging in some ways that marketers seem to recognize that social media isn’t something that just their kids are using and that it has value as a channel. However one point made by the study shows that while the spirit may be willing, the actual flesh thrown against the social media effort is still pretty weak. Let’s get your take. Continue reading
Tag Archives: social media
A Brief Plea To The One On The Phone
Image by KB35 via Flickr
Maybe it’s a lack of respect. Maybe it’s just that too many of us were raised believing that we were the center of the universe and could do no wrong. Or maybe it’s just that I’m too damn old and I don’t get it. But someone, as Ricky used to say, has some ‘splainin’ to do.
Been on a train lately? Or how about in a checkout line? Waiting for movie tickets? Then you’ve probably seen – or heard – it too. Let’s discuss. Continue reading
Filed under Helpful Hints
Your Next Gig
Image by kandyjaxx via Flickr
So here’s a question for you. Does your next job exist? I don’t mean is there an opening someplace. I mean it literally – do you think the role itself exists? It’s not as simple a question as one might think. After all – the job I’m in now – consultant – has existed for a long time but one area of expertise in which I consult – digital media – has only been around for 15 years or so. So let’s think about this for a second and what it means. Continue reading
Filed under Helpful Hints
Consult Keith 